People like to title themselves “leaders” on their LinkedIn profiles. Becoming a leader is a worthwhile endeavor. Leaders dominate industry, politics and finance. They command vast influence. Most often “leaders” on LinkedIn are business consultants who never ran a business. Marketing gurus with college degrees and no experience. Mid-level managers who supervise 3 people. Leaders don’t call themselves leaders. They lead. Walt Disney was famous for picking up trash around his parks. He built integrity by following a rule all Disney employees agreed to follow. Pick up trash whenever you see it. Employees saw him. The founder of a massive company committed himself to the same high standard as everyone else. He inspired others to follow him. Cast members, executives and Mickey Mouse himself picked up trash wherever they saw it. You demonstrate your leadership by becoming a person worth following. Pay attention to details. Become indispensable. Set Big Hairy Audacious Goals. Build a great company based upon impeccable values. Talk about how you're improving the lives of your customers. Disney would never label himself a leader on his LinkedIn profile. He led. Give yourself the opportunity to lead by example with Digital Media Relations. Call (616) 298-8798 or email yourfriends@dysmediarelations.com TODAY!

How would you feel if an employee posted photos of your break room on LinkedIn? Would you prefer nobody see the yellow paint covering concrete walls? The moldy coffee maker? The Westinghouse microwave from 1985? Or would you feel proud of the clean carpeting? The comfortable couches? The stocked Keurig? Your company’s reputation starts with how much you trust and respect your employees. The space you provide them for leisure time is only one example. Your employees are your front-line ambassadors to the world. They need to feel valued and appreciated where they spend one-third of their lives. It often doesn’t take much. Even giving your people high-quality workwear and in-house perks offers community and pride. Digital Media Relations gives your talent a megaphone to build your reputation through your website, LinkedIn, online reviews and the publications your partners read. You will attract more like-minded customers and employees to your cause the more they post about you positively. Call DYS Media at (616) 298-8798 or email yourfriends@dysmediarelations.com to spread the news about your reputation with Digital Media Relations today!

Congratulations on surviving another year! Did you make the most of 2023 by setting yourself up for success in 2024? You can change nothing in 2023. Expect flat sales, the same coupon-clipping buyers asking for discounts and freeloaders answering your wanted ads on Indeed. Or, spend 2023 defining the problems you solve, attracting customers who need your solutions and getting the right employees in the right seats. READ our latest op-ed in the Grand Rapids Business Journal to get the right message on your website, social media and in the news publications your customers read. You will naturally attract your superconsumers. Digital Media Relations enables you to beat your sales goals, attract the customers you want and add productive workers to your team. Call (616) 298-8798 or email us at yourfriends@dysmediarelations.com to start your guided journey with Digital Media Relations today!

They date models. They own companies. They drive luxury sports cars. They are miserable. Why? High-Performance Mental Fitness guide Rich Campbell with Living Well - Leading Well writes in the Grand Rapids Business Journal about how successful power players sabotage their lives. They date models. They own companies. They drive luxury sports cars. They are miserable. Why? Beliefs they adopted between 6 and 10 years old continue to control their minds. A teacher told them they were dumb. A parent abandoned them emotionally. A bully targeted them at school. Sound familiar? Rich writes that it’s all in your head. You can own and exercise your mind to end the relentless tape loop of stressing over unchangeable past events or dreading a future that will likely never happen. It’s one change that frees you from a role others placed upon you. It enables you to build mental strength for the peace of mind you deserve to enjoy everything you’ve worked so hard to earn. CLICK HERE to read the full version of Rich’s op-ed. Contact DYS Media at (616) 298-8798 or email us at yourfriends@dysmediarelations.com to learn how to share your insight and knowledge through the power of Digital Media Relations TODAY.

Business legends rank DYS Media as the best Digital Media Relations firm in its category! “The pros at DYS Media are consummate professionals and extremely good at what they do. They know the Digital Media Relations world inside and out. Plus they are just great people and fantastic to work with.”–Forbes Manufacturing Columnist Jim Vinoski “DYS Media takes the time to understand exactly what you want to accomplish. They then tailor the public relations message for your situation. DYS goes above and beyond to make sure you are happy with the results. Highly recommend!”– Erik Forrester, Qualcomm “DYS Media did an amazing job for us. If you are considering using them, just do it!” –Mike Otis, Double O Please let us know when YOU want to benefit from the same proven results we proudly manufacture time and again. Call the people you trust at DYS Media at (616) 298-8798 or email yourfriends@dysmediarelations.com today!

Will you have excess 2022 funds that the IRS will take if you don’t spend it? Why not invest some of that year-end largesse into securing business for yourself in 2023? With Digital Media Relations, you manage your online presence by using your keywords on your website, in high-value online publications and on social media. The precise customers who need your solutions and have the money to buy them will easily be able to find you when they need you. The best part is that keyworded phrases, media placements and strategically placed information lives online forever. It doesn’t end the moment you stop spending like with paid advertising. With inflation still raging, lock in your 2023 Digital Media Relations services at 2022 prices before time runs out. Call (616) 298-8798 or email us at yourfriends@dysmediarelations.com to explore your opportunities today!

Getting the right people on your bus starts with how they imagine working with you. Their top priority is the same as yours. You want to enjoy your work and accomplish something worthwhile since it is where you spend at least one-third of your lives. Intelligent and talented candidates don’t learn the truth about you through billboards or paid advertisements. They uncover the truth by talking with current/former employees and following those employees on social media to see what they post about you. Meet them where they are and let your reputation work to your advantage! Digital Media Relations gets the right people interested in you. Your workforce talks and posts about the good work your business is doing. They share open positions, photos from company events and your latest news. You can also secure media placements in meaningful publications that cover your industry. Your employees want to be as proud of the company for which they work as you are. Want to attract talent with Digital Media Relations? Call (616) 298-8798 or email us at yourfriends@dysmediarelations.com to learn about your opportunities today!

Did you know DYS Media is the worst Digital Media Relations firm in Michigan? You don’t pay thousands of dollars to blast press releases on phony wire services that no serious reporter ever reads. We dig deep to identify journalists who cover your industry and want to know about you. We work with them to produce meaningful media coverage that improves your reputation. You won’t get 30,000 meaningless impressions on your website. We’re more interested in the 300 visitors who need your precise product and have the money to buy it right now. You can’t get a fly-by-night shell website without the coding that gets you found from us. We start with a six-month plan in which you’re involved at every step to ensure your website attracts a generous ROI for you. Want to get your own awful results delivered by the worst Digital Media Relations firm in Michigan? Call (616) 298-8798 or email us at yourfriends@dysmediarelations.com to get started today!

Does your website tell your customers how you solve their problems with brevity and clarity? If not, they will quickly find another company that does. You could build precision bearings for flying cars. The buyers who need them wouldn’t know it if your website looks outdated and lacks necessary information for them to choose to work with you. Your market left the analog world behind for digital long ago. Websites, email and social media replaced printed line cards, spec sheets and marketing collateral. You create your industry category with a compelling online message and call to action. You have few other opportunities to impress the customers that matter the most to you. With your friends at DYS Media, you get a powerful first impression that ensures your customers know who you are and how you help them upon first contact. If you want to lead your category, call (616) 298-8798 or email us at yourfriends@dysmediarelations.com to learn about the opportunities available to you through Digital Media Relations.

Your buyers need to find you and trust you to manufacture their products and deliver them on time with no defects. Your company lives and breathes a culture of honesty, hard work and results. So why doesn’t anyone call you? They don’t know who you are or how to find you if they did! Digital Media Relations is your solution to attracting high-value customers and employees who want to spend one-third of their lives with you in the Industry 4.0 era. It starts with discovering how you and your buyers talk about your business to identify the value nobody else in your market offers. You then work those words into your website and in reputable online publications. You appear as the top solution to the questions your customers ask on Google. The result? Highly specific customers seeking your highly specific solutions learn about you, find you and call you. Don’t lose another customer to a competitor who can be found. Call (616) 298-8798 or email us at yourfriends@dysmediarelations.com to learn about the opportunities available to you through Digital Media Relations.

Tired of wasting your marketing dollars on irrelevant business leads and employees you know won’t last? You can drop tens of thousands of dollars on marketing gimmicks that return nothing but important sounding, yet meaningless metrics. Getting 30,000 people to click on your website or 20 Likes on your LinkedIn post sounds productive, but it doesn’t solve your problem. Even worse, scattershot marketing burns hours of effort from you and your team that you cannot spare for anything that’s not producing income. You need to move your specialized products out of your warehouse and into the hands of original equipment manufacturers. You can attract the customers you want and the talent you need by writing the correct language into your website and getting your business featured in the most valuable publications in your industry. Called Digital Media Relations, it connects you with customers who value your product and those employees searching for the specific positions you're offering. If you want results that move products and not mouses, call (616) 298-8798 or email us at customerservice@dysmediarelations.com to learn about the opportunities available to you through Digital Media Relations.

OPINION - By Dave Yonkman Grand Rapids Business Journal https://grbj.com/opinion/guest-column/will-your-company-survive-a-recession Recessions force consumers to choose between perceived needs and perceived wants. Most companies default to competing for the wants. They cut corners, quality and common sense to offer the cheapest product on the market. They eat one another in a race to the bottom until the largest and most efficient supplier dominates and the rest file for bankruptcy. A recession creates an opportunity for you to change the perception of the value you offer to meet your customers where they are. Let the rest of the market devour itself. Facing the Great Depression, legend has it that Kellogg’s doubled its advertising budget and built entertainment value into its new Rice Krispies cereal. Featuring the animated and personable mascots Snap, Crackle and Pop, Kellogg’s made consumers aware of a problem they didn’t know they had. They were bored at breakfast. Kellogg’s just happened to offer an exciting solution and dominated the industry during the 1930s. Stormy Kromer’s iconic red plaid hat with fold-down ear flaps found a new owner with new ideas during the 2001 recession. The previous owner finally discontinued the brand after years of declining sales. The new ownership broadened the hat’s appeal beyond northern Wisconsin and Michigan to become a must-have accessory in colder climates. Apple in 2007 introduced its iPhone, which combined amazing features never before offered in mobile technology. Consumers thought cellular telephones could only talk and text until Apple swooped in with a wide touch screen, access to the internet and email all on one handheld device. How do you increase your perceived value? First, change the perception of your product so it becomes an experience. Kellogg’s didn’t invent anything new. Packaged cereal had been around for 20 years by the time Kellogg’s incorporated in 1906. It transformed the perception of breakfast meals from a centuries-old routine into a fun morning. You see its model on grocery store shelves to this day. Consumers spend twice as much for Cinnamon Toast Crunch at ALDI than they will for Cinnamon Crunch Squares when they often can’t tell the difference. Second, experiment with customers outside your traditional audience. Never changing its 120-year-old quirky design, Stormy Kormer engaged in an aggressive digital marketing campaign that targeted women and children with new colors and patterns. After tinkering with strategies and identifying the right prospects, Stormy Kromer’s revenues are up 92% since 2017 and 20% within the past two years alone. Its new CEO intends to grow the company further into new regions in the U.S. and eventually overseas. Finally, can you add more value to your existing solutions? Mobile phones largely provided the ability to call people from nearly anywhere since the first Motorola in 1973. Apple reimagined the portable phone and its potential. It continuously adds new features such as GPS, weather apps, cameras, video calling and so on to increase their value and price. Voice often is the least-used feature of a phone today. Apple pulled in record-breaking revenue during the 2008-2009 Great Recession by finding solutions to issues consumers didn’t know they had. A phone that couldn’t videoconference, open your garage door or play your favorite songs on demand would be unimaginable in 2022. Professionals around the world soon will don virtual reality headsets and join meetings as though in person. Are any architects thinking about the virtual office needs of the future? Is there an opening for manufacturers to craft new lines of furniture for the new virtual workplace? Will traditional office complexes even exist? If they don’t, what will replace them? Kellogg’s, Stormy Kromer and Apple crushed sales in recessions and became top of their categories. They identified new problems and delivered the first new solutions. Academics at the next World Economic Forum in Davos can debate whether the U.S entered a recession in 2022. Conditions always are ripe for you to create opportunities to hone your greatest attributes and innovate your way to success. When your customers need something new or you can identify a new problem for them, be there to give them the most valuable antidote. You never need to worry about recessions when you consistently offer the highest perceived value.