Does your website tell your customers how you solve their problems with brevity and clarity? If not, they will quickly find another company that does.
You could build precision bearings for flying cars. The buyers who need them wouldn’t know it if your website looks outdated and lacks necessary information for them to choose to work with you.
Your market left the analog world behind for digital long ago. Websites, email and social media replaced printed line cards, spec sheets and marketing collateral. You create your industry category with a compelling online message and call to action. You have few other opportunities to impress the customers that matter the most to you.