Getting the Right Customers
LEADING EDGE FABRICATING
Leading Edge Fabricating in Montague, Mich. manufactures high-end knife components and precision parts for OEMs.
Leading Edge Fabricating set's themselves apart by giving their customers experience with exotic materials and professional grade machinery. They offer white glove service and best industry return on investment.
PROJECT
Rebuild Leading Edge’s website with the right keywords, answers to questions and videos demonstrating their value to their consumers. It needed to convey itself as the must-have fabricating and knife-making partner for projects large and small.
CHALLANGE
Nobody could find Leading Edge. The back-end of their website had no coding that would let Google discover it. It offered few photos or videos to keep users on the site if they did find it. The words and pictures did not reflect Leading Edge as a solution to anyone’s problems.
TACTICS
-
DYS Media worked with the owner to identify the customers who would most likely need their products.
-
We reviewed past documents and projects.
-
We researched words that people speak in their industry such as “CNC Mill” and “waterjet cutting.” We included words unique to Leading Edge such as “Flow Dynamic XD Waterjet” and “productivity multiplier.”
-
We weaved their keywords throughout their website including Frequently Asked Questions and service descriptions.
RESULTS
- Leading Edge’s customers can easily fill out forms to simplify the sales process. Their website appears at the top of Google’s results when prospects search for their services. It resulted in more efficiency and valuable long-term partnerships with OEMs and knife manufacturers.