By Dave Yonkman
Imagine that your company is about to introduce a new innovation to the market.
You reserve a booth at the next trade show. Your sales team calls on your primary customers. You buy an ad on an industry publication’s website.
Those moves are all necessary to get your message to the people who need to hear it, yet you have even better opportunities available to you.
Why not give the news to the entire market at once with a press release?
You can post your press release on your website. Send it to your customers by email. Share it on your social media channels. Most importantly, get it in front of the press so they can publish your news under their reputable banner.