5 steps to ensure you get found in search
- Dave Yonkman
- Apr 9, 2020
- 3 min read
https://www.agilitypr.com/pr-news/public-relations/5-steps-to-follow-to-make-sure-you-get-found-in-search/

Why does the FBI offer its Witness Protection Program to informants when the feds can post their contact information on Page 2 of Google search results? In fact, they could list it anywhere after the third result and need not worry all that much!
Great news for snitches, but not so much for PR hacks since 51 percent of all website traffic starts from an organic search.
So, public relations pros know their content needs to appear in search results. They also know the same content is worthless if it doesn’t appear prominently. How are they supposed to navigate such tension?
Learn how to optimize content for search engines. That’s how.
Traditional PR practitioners consume themselves in writing, emailing and working the phones for their customers, but everyone can relax and exhale by implementing a few important SEO elements into their system.
Follow these guidelines to produce only quality content
Write how people talk, especially with voice searches on smart home devices like Google Home and Echo becoming more prevalent. Ensure that the work is original and concise. Don’t confuse “brevity” for “concise”—pack power and punch into the language. No $10 words. Limit headlines to seven words and sentences to a maximum of 25 words.
Simplicity is not a determining factor in search engine rankings, but it helps users to easily scan content and find the keywords for which they are looking. Highlight with bolding and incorporate bullet points to break apart the copy to further identify the most important elements on a page.
Don’t overdo it, though, or you’ll disrupt the flow of the page and irritate users.

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