Somatics is a relatively new method of treating pain through neurophysiology, the science of how the brain, muscles and skeleton interact.
As Holland Somatics is the only certified practice in the Great Lakes region, owner Katherine Kerber needed to draw attention to her nascent business.
LOCAL BRANDING CAMPAIGN
Worked with owner Katherine Kerber to define the demographic she needed to reach.
Simplified very complex and technical language so that consumers can easily digest it.
Researched the media platforms and healthcare reporters that would best disseminate the message to the audiences she need to reach.
DYS Media secured placements in the Grand Rapids Business Journal, WHTC, WGVU and the West Michigan Senior Times.
Owner Katherine Kerber continues to receive inquiries from prospects nearly one year after the media campaign started.
Holland Somatics has become a viable business and respected practice in West Michigan.
EARNED MEDIA KEPT HOLLAND SOMATICS RELEVANT & ON TOP OF GOOGLE
HOLLAND SOMATICS WAS FEATURED ON THE BELOW EARNED MEDIA -3RD PARTY ARTICLES ARE MORE BELIEVED THEN PAID ADVERTISING
Holland’s Muscle Detective conquers chronic pain from within. We welcome a conversation with the CEO of Holland Somatics, Katherine Kerber. She joins us to discuss this only certified Somatic practice to offer treatment in the Great Lakes region.
"We depend on the information gathered from our CHNA process to guide our work in terms of programs and services that are needed to support the individuals and families in the communities we serve," said Stevi Riel, Executive Director of the Health Project. "We want as many people as possible to voice their opinions and help us truly understand what we can do to make the community stronger