SURVEY PUSH
MERCY HEALTH
A Story of Success
Mercy Health is a nonprofit health care system serving Grand Rapids, Muskegon, the Lakeshore and the surrounding communities. They provide compassionate care, award-winning expertise, and the latest technology, all in an inclusive, Catholic, faith-based setting that honors the sacredness and dignity of every person.
THE SITUATION
Administer the Community Health Needs Assessment locally which is a federal requirement for nonprofit hospitals.
PROJECT
The Community Health Needs Assessment is a federal requirement for nonprofit hospitals. They must administer the study triennially to maintain tax-exempt status. Mercy Health needed to hear from a certain number of respondents to continue qualifying. Mercy enlisted DYS Media to ensure that the community filled out enough surveys to save $40 million annually.
ADMINISTER COMMUNITY HEALTH NEEDS ASSESSMENT
TACTICS
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Identify every media market and relevant beat reporter within Mercy Health’s service area.
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Reach out to decision-makers at all broadcast, print and digital publications to stress the stakes for the community should it fail to fill out enough surveys.
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Work with our friends in the media to run PSAs and interview decision-makers in the Mercy Health system.
RESULTS
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DYS Media secured 15 placements in all of the top broadcast, print and digital publications within Mercy Health’s coverage map.
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Mercy Health submitted enough surveys to maintain its nonprofit status and save $40 million in funding.
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The funds support prescription drugs for seniors, substance abuse prevention programs, hearing and vision screenings, enrollment services for healthcare and paying for shortfalls in Medicaid.
EARNED MEDIA KEPT MERCY HEALTH RELEVANT & ON TOP OF GOOGLE
AGS WAS FEATURED ON THE BELOW EARNED MEDIA - PEOPLE BELIEVE ARTICLES WRITTEN BY THIRD PARTIES OVER PAID ADVERTISING
WOOD TV 8
Mercy Health Muskegon aims for 5K responses in survey.
M LIVE
Mercy Health's Community Health Project, complying with federal law, issues a survey every three years to get feedback from residents of Muskegon and Oceana counties.
GRAND HAVEN TRIBUNE
Survey to help identify community health needs.
13 ON YOUR SIDE
"We depend on the information gathered from our CHNA process to guide our work in terms of programs and services that are needed to support the individuals and families in the communities we serve," said Stevi Riel, Executive Director of the Health Project. "We want as many people as possible to voice their opinions and help us truly understand what we can do to make the community stronger
WGVU PUBLIC RADIO
Health project podcast.
OCEANA'S HERALD - JOURNAL
Health Project urges people to stand up and be heard by completing survey
SHORELINE MEDIA GROUP
Since joining our team, Charlie McMann has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.