LOCAL BRANDING
HOLLAND SOMATICS
Detecting and Fixing Sources of Pain
Holland Somatics is the revolutionary path forward to renew, restore and reset your body.
THE SITUATION
Somatics is a relatively new method of treating pain through neurophysiology, the science of how the brain, muscles and skeleton interact.
PROJECT
As Holland Somatics is the only certified practice in the Great Lakes region, owner Katherine Kerber needed to draw attention to her nascent business.
LOCAL BRANDING CAMPAIGN
TACTICS
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Worked with owner Katherine Kerber to define the demographic she needed to reach.
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Simplified very complex and technical language so that consumers can easily digest it.
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Researched the media platforms and healthcare reporters that would best disseminate the message to the audiences she needed to reach.
RESULTS
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DYS Media secured placements in the Grand Rapids Business Journal, WHTC, WGVU and the West Michigan Senior Times.
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Owner Katherine Kerber continues to receive inquiries from prospects nearly one year after the media campaign started.
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Holland Somatics has become a viable business and respected practice in West Michigan.
EARNED MEDIA KEPT HOLLAND SOMATICS RELEVANT & ON TOP OF GOOGLE
HOLLAND SOMATICS WAS FEATURED IN THE BELOW EARNED MEDIA
WGVU
Holland’s Muscle Detective conquers chronic pain from within. We welcome a conversation with the CEO of Holland Somatics, Katherine Kerber. She joins us to discuss this only certified Somatic practice to offer treatment in the Great Lakes region.
GRBJ
Holland business offers alternative physical therapy.
Katherine Kerber left Silicon Valley job to become certified practitioner in somatics.
WHTC
The Certified Hanna Somatic Educator with Holland Somatics talked about her distinctive service addressing muscle pain.