APP LAUNCH
GETASSIST
A Story of Success
Get Assist, Inc. is the 100% private digital platform that connects small businesses to their communities on a single dedicated network.
THE SITUATION
PROJECT
Build market traction for the first and ongoing phase of the project to include securing media coverage for GetAssist and its CEO, Bruce Fikowski, throughout Canada’s population centers. The second phase involves building a publicity infrastructure in the United States, starting in Phoenix, Ariz.
APP LAUNCH NATIONAL CAMPAIGN
TACTICS
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Work with Fikowski to reveal his climb from busboy to controller at a major resort in the Canadian Rockies
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Develop messaging that reflects Bruce’s passion for philanthropy
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Identify markets that would be most receptive to GetAssist’s services
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Thought leadership writing for consumer, tech and financial publications
RESULTS
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Digital, broadcast and print coverage of Fikowski and GetAssist resulted in 83 media placements with a return of nearly $1M in advertising equivalency
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Digital coverage included Buzzfeed, Arianna Huffington’s Thrive Global, radio coverage on the CBC, TV coverage on Global News Calgary and a feature in the Phoenix Business Journal
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The placements earned GetAssist an expanded presence in local and national North American markets and continues to attract investor eyeballs
EARNED MEDIA KEPT GETASSIST'S NEW APP RELEVANT & ON TOP OF GOOGLE
GETASSIST WAS FEATURED IN THE BELOW EARNED MEDIA
Earned Media
STAR CALGARY
Connecting people with local business GetAssist community has grown
GLOBAL NEWS
Calgary app will become the world's 1st small business social network
CEO BLOG NATION
28 Entrepreneurs Describe the Future of Entrepreneurship
SOCIAL ECONOMICS - THOUGHT LEADERSHIP
The push and pull of data mining is ever expanding. How to protect yourself.
Bruce Fikowski CEO of Get Assist joins Calgary Today's Angela Kokott in studio to talk family, life and business.
THE HAMILTON SPECTATOR
Human interactions should remain private experiences unless people want to broadcast globally.
WINNIPEG FREE PRESS
GetAssist fills U-Haul for Winnipeg's Disadvantaged
IDEAS AND STUFF PODCAST
Twice beating cancer inspired tech CEO Bruce Fikowski to take a calculated leap of faith and launch Get Assist, Inc. GetAssist is the 100 percent private social network that connects individuals with one another and with local businesses to share information, advice, ideas and the sort of help that improves everyday life.
THRIVE GLOBAL
Give selflessly and often! No man or woman is an island. We’re all part of the human race, and we’re all struggling to get by. Regardless of how miserable we might feel in our darkest moments, there is always someone worse off. Give to a cause in which you believe, or better yet, give your time. It is the most rewarding feeling on the planet!