Energy Fuels Start-Up
Detroit infratech start-up Aradatum manufactures 200-foot-tall mobile, self-powered towers that enable universal communication and connectivity access. The company proved the engineering works with scale models and a beta site in Michigan’s Upper Peninsula. It now awaits completed production and delivery of full-scale working towers. The four pilot towers will be strategically placed throughout the U.S. to validate real-world expectations.
Aradatum demonstrated its technology with a full-scale prototype in northern Michigan. It raised millions in seed funding and continues to attract investors. They weren’t anywhere on the telecommunications industry map. As is often the case, start-ups struggle to generate attention and investment in tried and true market segments.
Aradatum needed to build on its credibility to play in the telecom market. DYS Media developed a 12-month plan to get it connected with the right reporters with the right publications to ensure the right consumers received their message.
THE SKY IS THE LIMIT
DYS Media worked with Aradaum to identify the customers who would most likely need their product.
We isolated words people speak in their industry such as “universal 5G” and “vertical wind turbine.” We included words unique to Aradatum such as “self-powered macro tower” and “collapsible blades.”
We searched those keywords to find the reporters and publications who could best deliver Aradatum’s value proposition to consumers and investors.
We delivered valuable information about the company and its role as an emerging technology to the media contacts we identified.
We helped media contacts to find story angles that would most appeal to their readers.
DYS Media earned 25 articles about Aradatum in such publications as Forbes, Inside Towers, Crain’s Detroit Business, Fierce Wireless, Total Telecom and Renewable Energy Magazine.
The telecommunications industry took notice. Aradatum’s towers are in the final stage of development and will soon head to market.
EARNED MEDIA KEPT ARADATUM ON TOP OF GOOGLE
ARADATUM WAS FEATURED IN THE BELOW EARNED MEDIA
Detroit infratech firm Aradatum raises $15 million in growth capital for wind-powered macro cell towers
The zero-emission, clean technology gives mobile and virtual network operators access to fixed wireless, Citizens Broadband Radio Service, neutral host applications, private networks and edge computing with 99.999 percent reliability in previously unreached locations.