top of page

PRODUCT LAUNCH

AGS Company Automotive Solutions: Welcome
AGS Logo.JPG

AGS COMPANY AUTOMOTIVE SOLUTIONS

A Story of Success

AGS Company Automotive Solutions is the world wide leading manufacturer of specialty lubricants, adhesives and aftermarket brake, fuel and transmission lines.

AGS Company Automotive Solutions: Projects
AGS Company Automotive Solutions: Services
AGS%20EZ-Fit%204-10-2018_edited.jpg

THE SITUATION

AGS Company Automotive Solutions is the world wide leading manufacturer of specialty lubricants, adhesives and aftermarket brake, fuel and transmission lines.

Capture.PNG

PROJECT

AGS introduced its EZ-Fit brake line kit as a fast, economical and superior quality solution to replacing steel brake lines in more than 100 million GM, Chevy, Ford and Dodge trucks and SUVs. Narrowly avoiding recall in the late ’90s, the makes and models experience a nearly 100 percent failure rate in the Rust Belt regions of North America. AGS hired DYS Media to earn coverage for the EZ-Fit in a number of industry-leading publications

mark-paseka_orig.jpg

PRODUCT LAUNCH

TACTICS

  • Identify the who, what, why, where, when and how of the core problem AGS solves, which is replacing rust-prone steel brake lines built over the chassis and below the body. It required extensive time and labor before the EZ-Fit arrived on the scene

  • Create media list of top outlets that would see the value of EZ-Fit to the domestic light and heavy truck industries

  • Work with editors, reporters and producers on reviewing the new product, which included mailing physical kits to influencers throughout the country and ensuring that we produce all the digital assets for which they could ever ask​ 

AGS Company Automotive Solutions: Text

RESULTS

  • Print/digital, broadcast and video placements generated $203,876.87 in publicity value

  • Placed the EZ-Fit product line in such publications as Vehicle Service Pros, Ratchet+Wrench, Motor, Brake & Front End Magazine, Undercar Digest and Professional Tool & Equipment News

  • By increasing its digital footprint to such a high degree, DYS increased the value of AGS by $1.2 million prior to its sale to a private equity firm

AGS Company Automotive Solutions: Text
EZ FIT GOOGLE SEARCH.PNG

EARNED MEDIA KEPT AGS'S NEW PRODUCT RELEVANT & ON TOP OF GOOGLE

AGS Company Automotive Solutions: Image

AGS WAS FEATURED ON THE BELOW EARNED MEDIA -3RD PARTY ARTICLES ARE MORE BELIEVED THEN PAID ADVERTISING

AGS Company Automotive Solutions: Team
MOTORARTICLEAGS.JPG

MOTOR MAGAZINE

After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Taylor Quill to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.

Capture.JPG

CLAY'S AUTO REPAIR

Since joining our team, Kris Ward has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

PARTSANDPEOPLEAGS.JPG

PARTS & PEOPLE

Alex Smith is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Alex Smith has seen it all - and is ready to lead you on the path to success.

Capture1.JPG

GM AUTHORITY

Since joining our team, Aiden Johnson has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

BREAk&frontmagAGS.JPG

BREAK & FRONT END

Drew Carlyle is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Drew Carlyle has seen it all - and is ready to lead you on the path to success.

RATCHET+WRENCH.JPG

RATCHET + WRENCH

After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Ash Marcus to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.

Capture.JPG

THE BRAKE REPORT

Since joining our team, Charlie McMann has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

UNDERCARDIGESTAGS.JPG

UNDERCAR DIGEST MAGAZINE

Jordan Parker is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Jordan Parker has seen it all - and is ready to lead you on the path to success.

bottom of page