%20(1).png)
PRODUCT LAUNCH
AGS COMPANY AUTOMOTIVE SOLUTIONS
A Story of Success
AGS Company Automotive Solutions is the world wide leading manufacturer of specialty lubricants, adhesives and aftermarket brake, fuel and transmission lines.
THE SITUATION
AGS Company Automotive Solutions is the world wide leading manufacturer of specialty lubricants, adhesives and aftermarket brake, fuel and transmission lines.
PROJECT
AGS introduced its EZ-Fit brake line kit as a fast, economical and superior quality solution to replacing steel brake lines in more than 100 million GM, Chevy, Ford and Dodge trucks and SUVs. Narrowly avoiding recall in the late ’90s, the makes and models experience a nearly 100 percent failure rate in the Rust Belt regions of North America. AGS hired DYS Media to earn coverage for the EZ-Fit in a number of industry-leading publications
PRODUCT LAUNCH
TACTICS
Identify the who, what, why, where, when and how of the core problem AGS solves, which is replacing rust-prone steel brake lines built over the chassis and below the body. It required extensive time and labor before the EZ-Fit arrived on the scene
Create media list of top outlets that would see the value of EZ-Fit to the domestic light and heavy truck industries
Work with editors, reporters and producers on reviewing the new product, which included mailing physical kits to influencers throughout the country and ensuring that we produce all the digital assets for which they could ever ask
RESULTS
Print/digital, broadcast and video placements generated $203,876.87 in publicity value
Placed the EZ-Fit product line in such publications as Vehicle Service Pros, Ratchet+Wrench, Motor, Brake & Front End Magazine, Undercar Digest and Professional Tool & Equipment News
By increasing its digital footprint to such a high degree, DYS increased the value of AGS by $1.2 million prior to its sale to a private equity firm
EARNED MEDIA KEPT AGS'S NEW PRODUCT RELEVANT & ON TOP OF GOOGLE
AGS WAS FEATURED ON THE BELOW EARNED MEDIA -3RD PARTY ARTICLES ARE MORE BELIEVED THEN PAID ADVERTISING
MOTOR MAGAZINE
After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Taylor Quill to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.
CLAY'S AUTO REPAIR
Since joining our team, Kris Ward has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.
PARTS & PEOPLE
Alex Smith is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Alex Smith has seen it all - and is ready to lead you on the path to success.
GM AUTHORITY
Since joining our team, Aiden Johnson has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.
BREAK & FRONT END
Drew Carlyle is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Drew Carlyle has seen it all - and is ready to lead you on the path to success.
RATCHET + WRENCH
After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Ash Marcus to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.
THE BRAKE REPORT
Since joining our team, Charlie McMann has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.
UNDERCAR DIGEST MAGAZINE
Jordan Parker is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Jordan Parker has seen it all - and is ready to lead you on the path to success.