By Jen Wise
The following is an excerpt of Jen Wise's The Bright Life as published in Hope for Women Magazine.
Here’s where I give you the advice you’ve been waiting for your whole life. Stop what you’re doing. Grab a wedge of fancy cheese. Go sit someplace beautiful and quiet. Eat the cheese. This is all you need to know for a happy and abundant life. Well, mostly.
A few weeks ago angels sang and fireworks exploded as I realized that both of our kids were scheduled to be at birthday parties that Saturday--at the same time. I was beside myself. It had been ages since Jon and I had free time together. Sure, we’d sneak in a lunch during the week here or there, but when you have to part ways in thirty minutes to work, it’s not quite the same.
The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Here are some best practices for sending your podcast to the top of the charts.
By Dave Yonkman
Podcasts have come a long way since Adam Curry of MTV fame brought them mainstream more than a decade ago.
Consider that 44 percent of Americans listen to podcasts, 26 percent listen to them monthly and 48 million tune in weekly. Furthermore, podcast listeners consume an average of seven different programs weekly. Some 80 percent of them consume “all” or “most” of each episode.
“Since , the audio platform has grown in popularity, both in terms of listeners and resulting advertising dollars,” says Kent Lewis, president of Anvil Media.
Follow these five rules to influence your audiences with the hottest platform for content marketing right now.
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