Clients’ desires can run a little high. PR pros have to temper them with reality.
A client once approached Camille Jamerson with grandiose expectations of securing high-level placements, sitting down for interviews with the networks and tripling their media reach within 90 days.
Then, Jamerson watched as the principal delivered a short speech in which he did not articulate his vision, nor read the audience, nor relate the main points of his message.
“We slammed the brakes on everything,” Jamerson recalls. “Putting him in front of a seasoned interviewer would have been disastrous for his brand.”
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