HELPING YOU MOVE DAILY- BRANDING

 

i'move

Moving Ahead in the News Media

Whatever your “best” is, i'move offers a range of services to get you active. i'move's  highly-trained staff treat the whole you with personalized one-on-one therapy sessions supported by a customized treatment plan and exercise programs in a collaborative, supportive atmosphere.

 
 

THE SITUATION

i'move offers distinctive physical therapy services and is rapidly expanding throughout West Michigan. Its owners enlisted DYS Media to tell the story of its growth and terminally unique offerings through the news media.

PROJECT

Introduce i'move and its owners Marty Sytsema and Jeff Clark to the communities in which they are opening new facilities.

EXPANSION

TACTICS

  • DYS Media spent considerable time with owners Marty Sytsema and Jeff Clark to understand where i'move has been and where it's going.

  • Identified the top outlets in the communities where i'move recently opened new facilities, including Holland and Whitehall.

  • Facilitated on-site interviews and photo shoots with editors, reporters and producers​ at the various locations.

 

RESULTS

  • DYS Media placed i'move on Fox 17, WGVU, the White Lake Beacon and WHTC.
  • We elevated the visibility of i'move to current and new customers in need of physical rehabilitation and customized exercise programs.

  • The message reached a cumulative audience of 1.05 million in West Michigan, as well as 443,339 social views.

 
 

EARNED MEDIA KEPT i'move 

RELEVANT & ON TOP OF GOOGLE

i'move WAS FEATURED IN THE BELOW EARNED MEDIA - PEOPLE BELIEVE ARTICLES WRITTEN BY THIRD PARTIES OVER PAID ADVERTISING

Earned Media

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WHITE LAKE BEACON

One of the owners of the newest physical therapy facility in Whitehall likens caring for our bodies like maintaining a vehicle.

“Why do we regularly change the oil in our cars to counter repetitive wear and tear, yet ignore the pain caused by repetitive wear and tear in our bodies for years?,” questions Jeff Clark

FOX 17

"On an individual level [we] go to those folks and say, 'Hey, I see that your back is bothering you. Let’s do something about that now before it becomes a big problem,'" says co-owner and physical therapist Jeff Clark.

WGVU

Musculoskeletal Disorders rank second worldwide in curbing productivity, with 80% of the workforce not seeking relief until it becomes intolerable. Therapists from i'move join in to discuss "muscle overuse" and preventative strategies. We talk to Jeff Clark and Martin Sytsema.

WHTC

For years, Franklin Lister did 500 sit-ups five days a week. It felt good, he said, until something went awry: his balance. Doctors said he had Parkinson's disease, but they were wrong. He'd torn his stomach muscles and needed physical therapy.

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