DYS Media Relations
  • Home
  • News

Case Studies

Grand Rapids Catholic Central

Picture

​
​
Company
 Grand Rapids Catholic Central is the oldest Catholic diocesan co-educational high school in the country. Founded in 1906, Catholic Central has a 100% graduation rate and a historic average of 96% of students enroll in higher education upon graduation.



Project
 
Implement a West Michigan media campaign garnering interviews for Greg Deja, principal/CEO of Catholic Central.


Tactics
  • Write creative media pitch highlighting Catholic Central’s unique educational offerings and leading test scores
  • Target consumer based television, radio and newspapers in West Michigan
  • Align media attention during Catholic School Week
  • Accompany Deja to all interviews for support and feedback.

​
Results
  • Two TV segments for Deja on FOX 17 Morning Mix
  • Additional TV interview was booked on My West Michigan, WZZM 13
  • Radio interviews secured reaching Grand Rapids, Holland, Zeeland, Battle Creek and Kalamazoo residents
Picture
Picture
See more Case Studies
  • ABOUT
  • PR SERVICES
  • CONTACT
  • TEAM
  • CASE STUDIES
  • NEWS

Services

Media Relations
Build Value
Content Production

Company

About
​Case Studies
News

CONTACT

DYS Media - HOLLAND, MI
348 S. Waverly Road, Ste. 21, Holland, MI 49423
616-610-0533 | Email
DYS Media - Public Relations Services
© COPYRIGHT DYS MEDIA, LLC 2019. ALL RIGHTS RESERVED.
WEBSITE DESIGNED BY ​MC DESIGN & SERVICES, LLC.

  • Home
  • News