Grand Rapids Catholic Central

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Company
 Grand Rapids Catholic Central is the oldest Catholic diocesan co-educational high school in the country. Founded in 1906, Catholic Central has a 100% graduation rate and a historic average of 96% of students enroll in higher education upon graduation.

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Project
 Implement a West Michigan media campaign garnering interviews for Greg Deja, principal/CEO of Catholic Central.


Tactics

• Write creative media pitch highlighting Catholic Central’s unique educational offerings and leading test scores
• Target consumer based television, radio and newspapers in West Michigan
• Align media attention during Catholic School Week
• Accompany Deja to all interviews for support and feedback.

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Results

• Two TV segments for Deja on FOX 17 Morning Mix
• Additional TV interview was booked on My West Michigan, WZZM 13
• Radio interviews secured reaching Grand Rapids, Holland, Zeeland, Battle Creek and Kalamazoo residents

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