Buildings age. They eventually require extensive renovation or demolition to clear the way for new projects. The companies financing such endeavors are looking for the best of the best to build them. Get your name on their radar through Public Relations. Regularly inform your prospects and job candidates about your latest and greatest through the news media. Word-of-mouth gets you in the door. PR closes the deal.

Opportunities for career growth have never been greater for recent graduates, so how do you attract them? You'll get the best and the brightest applicants with a regularly updated website and news articles that talk about your accomplishments. The 50-pound brains now arriving on the scene want to know that they have a future with you. Assure them that they do by staying relevant in the media.