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EVENT PROMOTION & BRANDING

 
 

CG / LA INFASTRUCTURE

A Story of Success

CG/LA Infrastructure provides public and private sector organizations with services based upon 25 years experience covering all infrastructure sectors in the developed and developing world.

 

THE SITUATION

Global event promotion and branding were needed to help elevate CG/LA ' s message

PROJECT

CG/LA hosts proprietary Leadership Forums at which a global audience of infrastructure public policymakers, business leaders and academia congregate to create long-term value in the world’s infrastructure markets. CG/LA hired DYS Media to promote its leadership forums.

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EVENT PROMOTION & BRANDING

TACTICS

  • Identify national and regional broadcast, print and digital outlets in which to position President Norman Anderson as a thought leader on infrastructure issues.

  • Isolate the top projects under discussion for awards at each leadership forum and segregate according to media markets.

  • Pitch the leaders behind multi-billion-dollar projects to their local media for regional coverage and to spotlight their work.

 

RESULTS

  • DYS placed Anderson on Fox Business Network, CNBC, Fox News Channel, SiriusXM, RealClearPolitics, New York Daily News and The Washington Times.

  • Saturated regional broadcast, print and digital outlets throughout the country with local leaders for the broadest possible business, political and consumer coverage.

  • Anderson became a go-to source for the media on national infrastructure issues and was able to continue earning great press with an in-house media team.

 

EARNED MEDIA KEPT CG / LA'S PROMOTION & BRANDING RELEVANT

 

AGS WAS FEATURED ON THE BELOW EARNED MEDIA -3RD PARTY ARTICLES ARE MORE BELIEVED THEN PAID ADVERTISING

 
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MOTOR MAGAZINE

After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Taylor Quill to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.

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CLAY'S AUTO REPAIR

Since joining our team, Kris Ward has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

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PARTS & PEOPLE

Alex Smith is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Alex Smith has seen it all - and is ready to lead you on the path to success.

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GM AUTHORITY

Since joining our team, Aiden Johnson has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

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BREAK & FRONT END

Drew Carlyle is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Drew Carlyle has seen it all - and is ready to lead you on the path to success.

RATCHET + WRENCH

After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Ash Marcus to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.

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THE BRAKE REPORT

Since joining our team, Charlie McMann has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

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UNDERCAR DIGEST MAGAZINE

Jordan Parker is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Jordan Parker has seen it all - and is ready to lead you on the path to success.